YouTube: A Great Source for Brand Awareness
Some companies, large or small, feel they don’t need a presence on YouTube. This could be because the product they sell is a necessity and not very intriguing, like insurance or accounting. Some may believe if you can’t create a video that will go viral, what’s the point? What these companies are failing to understand is that you don’t have to create a video that will get a million views in an hour to be successful on YouTube. And, there’s no set list of criteria on how to make a viral video. Sometimes, it’s just luck. There are other uses for YouTube; one of them is to increase brand awareness.
If your business is looking to spread the word about the services you offer, YouTube is a great place to make this happen. Creating a short, one to three minute corporate video will not only increase brand awareness, but also draw out potential clients and promote customer loyalty. Seeing the faces of the people behind the scenes at your company will make your current customers feel that there isn’t just a robot answering questions and collecting feedback. Your team can take the time to make a video that highlights your company’s mission and showcases your staff.
Another way to utilize YouTube is to create a video with some general tips to help your current and prospective customers. If you are an insurance company, obviously there are some pieces of information you can’t share with the public for liability reasons. However, creating a video on why you should contact an insurance company or how-to videos that demonstrate how to navigate a complex website could be useful (and harmless to your company). Also, consider creating a video that includes some helpful statistics, depending on the type of service you offer. For instance, if you offer auto insurance, provide some stats on how many accidents happen per year. This could even be a segue into how your insurance is better than others.
Remember to think outside the box when it comes to YouTube. You don’t have to be a musician or actor to make it work for your business. You don’t even need expensive equipment. If you are on a limited budget, short clips can be created with a webcam or even with a high-end smartphone camera. And, don’t forget to take your new YouTube clips and cross-share them with your other social channels such as Facebook and Twitter to spread the word even further.