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19

Dec
2012
Comments Off on What You Can Learn from Social Media Experts

What You Can Learn from Social Media Experts

2012 Midwest Social Media Summit in Mayfield Heights, Ohio

2012 Midwest Social Media Summit in
Mayfield Heights, Ohio

The 2012 MidWest Social Media Summit held at Executive Caterers at Landerhaven in Mayfield Heights, Ohio was a fantastic event sponsored by Smart Business and Blue Technologies.

Experts gathered to share knowledge and useful tips on how social media can help businesses prosper and potentially bring in additional revenues. Representatives from organizations such as the Cleveland Clinic, the American Red Cross, the Cleveland Cavaliers and General Electric were great panelists for this event. A plethora of helpful information was shared amongst the panelists and the 400 summit attendees.

Here are some quotes from the panelists:

From Jim Kukral, best-selling author and professional speaker for University of San Francisco – discussing “social media is business” –

            “Create amazing content and get it shared. Win. Wash. Rinse. Repeat.”

From Amy Neumann, CEO of Good Plus Tech and contributing writer to Forbes magazine – discussing “strategy and branding” –

            “Social media does a great job of making the pie bigger. How can we reach a larger number of people? By showing a little personality, solving a problem and entertaining people, you can reach a whole new audience.”

From Matt Smith, senior talent acquisition leader for JCPenney – discussing “researching candidates through social media” –

            “LinkedIn is the place to be in social media during a hiring process. We use it every day…Social media helps you point out key people in companies and can help with your job search.”

From Thom Fladung, managing editor for the Plain Dealer – discussing “social media and the media” –

            “Social media is not a threat – it’s an opportunity!”

From Krista Neher, CEO of Boot Camp Digital – discussing “management and measuring” –

            “Remember to look at quantitative information. Not everything that counts can be measured and not everything that can be measured counts. Get a feel for the results you’re getting.”

From Roger Lowe, senior vice president of communications for the American Red Cross – discussing how the Red Cross uses social media –

            “Social media is having something to say when people are listening… it’s not just about having the tools or technology; it’s having the right thing to say when people are in need.”

From Mike Maleski, vice president of digital sales, marketing and operations for the Cleveland Cavaliers – discussing “big data and social media” –

            “We do engage our fans during events. We have a team dedicated to monitor the social channels, specifically Twitter, during events. We want to be able to respond quickly. We take real-time questions and comments very seriously. We have a social media response team. If there is a seat broken in a specific section, we need to fix that.”

From Jon Hyman, partner at Kohrman Jackson & Krantz P.L.L. – discussing “legal ramifications of social media policy and use” –

            “Employees need to understand what is private and what is public, but that divide is no longer there…The issues aren’t new. The method of communication is.”

And, lastly, a quote from Kelly Waite, marketing and database manager from one of the summit’s sponsors, Blue Technologies – discussing “strategy 201: what do I do now?” –

            “Encourage your sales force to share your company’s social media initiatives with their networks to increase reach.”

 


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