Website Basics 101
When someone is searching for a desired service/product and stumbles upon your website, will they be happy with what they see or will they simply jump off the site, hit the back button or go on to your competitors’ website? It’s the information-age old question: What makes a good website and do you really need to hire someone to build it?
IBM did a study a number of years ago on how quickly online users judge a website. Within 3-5 seconds of viewing a website, the judgment had been made! Is your company able to handle your website visitors’ needs? What is the quality of the service/product they want? Can they navigate quickly and effectively through your site? Take a critical look– does your website really portray the quality of your company? Does your website stack up against the competition in terms of design and appeal or is it out of date?
If you’re unsure of any of the answers to these questions, hire a usability consultant immediately. Your website is your 24 hour a day, 365 day a year salesman and the face of your company. This is not something to leave up to your internal IT staff or some sort of assistant who took one design course in college, let alone your neighbor’s kid who really knows computers. Keep in mind you’re going to get what you pay for. Creating a high quality website takes a team of people who each have very specific talents and abilities.
Stevens Strategic has the capabilities and the manpower to create a website for your business. For more information, contact our Senior Art Director Steve Toth at firstname.lastname@example.org.