Video Editing: We’ll fix it in Post
When you have completed your video shoot, the fun of editing and post-production begins. Let’s discuss how smart planning–before and after the shoot wraps–can help during the editing stage.
Without proper sound quality, lighting and the right scripts or questions for interviews, you’ll be left with nothing more than junk footage. Make a checklist and go over all of your equipment, gear, shot list, interview questions and scripts at least a day before each and every shoot. Remember to check for small things. Don’t embarrass yourself in front of a client by not having something minor, like a 9-volt battery.
So everything went well on location and now it’s actually time to begin processing the footage. Prep your footage for whatever software you’ll be using for editing. Usually this consists of some type of file converting before importing into your software of choice. We prefer to use Final Cut Pro X, but are beginning the transition to Adobe Premiere and Adobe After Effects. We find that Final Cut Pro X is extremely intuitive, but limited overall. However, this hasn’t held us back from creating some pretty cool videos. This goes back to the preparation and some know-how. If you know how to creatively use a camera, understand lighting concepts and audio capture, your raw footage will be really nice, making the software you use less important.
What to do when something goes wrong? We’ve found sometimes–no matter how careful or good you are–mistakes will happen. The beauty of video editing is there are several ways to easily fix a mistake. If your color is way off for some clips and you just can’t correct it and make flesh tones look good, a simple solution is to make the clips black and white and follow the design style throughout the remainder of the video. Or, if some audio is good on a clip and a person looks strange on camera, use the audio and cover the weird parts with B-Roll footage. Again, it’s a very simple fix.
The most important thing about creating video is to look at everything from the viewers’ perspective. If you can’t understand what the message is quickly, you’ll lose your audience’s attention quickly. Be creative, but simple. There’s nothing worse than trying to watch a video with a million quick cuts, shaky camera work and too many effects. Let us state this again: Keep the video creative, but simple. What that means is up to you. Always remember, if something is off in the video you can always “Fix it in Post.”