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Truth in Advertising

PRSA TACTICS had a chart that caught my eye. It covered just how honest our advertising
is these days. Only 19% believed advertising: all of the time (1%) or most of the time (18%).
Doesn’t this underscore the value of editorial? In today’s shrinking news hole, agencies and
their clients are still providing over 60% of what appears in the media that is not advertising.
And, we all know, it is more believable than advertising.

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