The State of Crisis Communications
In a world where the economy continues to sputter, the opportunity for crisis communications has increased five-fold. Today, the advent of social media has made the crisis you face smack you right between the eyes. The words you see are personal, laced with inaccuracies and seem incessant. You want to lash out and attack.
Labor issues are dotting the landscape. Employees are finding that changes in healthcare, wages and bonuses reconstruct their world. It is not the same as it was. It will never be the same. Yet, many see this as the last chance to get the salary and benefits packages that previous generations enjoyed.
There needs to be an increased vigilance for safety, security and health. How many food recalls have you seen? They appear to be rampant. Is your company doing all that it can to avoid problems before they threaten your reputation or even shut you down?
When was the last time you conducted a crisis audit? When did you last test your crisis plan? Are your spokespersons ready to carry the message?
There is truth in Murphy’s law. “If something bad is going to happen, it will happen at the worst possible time.” Today is a good day to start preparing for those worst case scenarios, which may be just around the corner.