The Certifications You Need to be a Digital Marketing Expert
Stevens Strategic Communications (SSC) is thankful to have hard-working and results-driven employees. When it comes to working in the digital age, continued education is even more critical. We encourage our employees to embrace opportunities that enhance their talents and deepen their skills. One of the most educated and driven women on our team is our Director of Digital Marketing, Jennie Ford. Since joining our company, Jennie has been laser focused on growing her pool of knowledge and expanding her department’s capabilities to provide our clients answers, exceed their expectations and blow their minds with fresh and creative tactics to engage their target audience.
Staying up-to-date in the quick-changing realm of digital marketing is more than a full-time job. With social media strategies, search engine optimization, pay-per-click campaigns and analytics, it seems that there is always something new to learn. Jennie knows the importance of staying current and she is on top of it even encouraging everyone at SSC to embrace learning opportunities as they arise.
Jennie realized early that Google Analytics can tie PR success to client website traffic. With Google Analytics certification in hand, she can track key metrics and understands the best ways to implement changes to improve campaigns. Along with certification in Google AdWords Jennie has certifications for HubSpot, Hootsuite, Woo-Rank, Search Marketing, Marketing Measurement & Analytics, Marketing Copy Writing and Email Marketing.
No matter what direction digital marketing takes, we know Jennie will stay one step ahead. If you want Jennie to discuss your digital marketing situation with you, she has a wealth of knowledge that she loves to share. Send your questions to her.