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Social Media in 2013

People Online

Social media news sites and blogs across the web are posting infographics, leaving useful tips for readers and suggesting plans when it comes to social media in 2013. If you haven’t been keeping up, here are some statistics on what happened with social media last year.

According to mediabistro.com:

–          One out of every seven minutes spent online is on Facebook

–          340 million tweets are sent every day

–          Pinterest is the social network that is heavily populated by female users

–          Google+ is predominately used by men

–          300 million pictures are uploaded to Facebook every day via Instagram

–          61 percent of LinkedIn members use it as their primary professional networking site

The 1 billion people on Facebook, 500 million on Twitter, 400 million on Google+, 175 million on LinkedIn, 100 million on Instagram and the 25 million on Pinterest are seeing how important social media was for 2012, and how important it will be for businesses in 2013. That’s why the social media news sites and blogs came up with predictions for 2013.

–          ClickZ says to watch out for the emergence of the social data cloud. Several leading brands trying to manage multiple social platforms at a time are going to implement a strategy to make collecting data a little easier.

–          Huffington Post says social media teams are going to bring in dedicated content strategists who can deal with fragmentation, visualization and, of course, content.

–          Inside Facebook says Facebook users will continue to get bored with the platform as it focuses more on helping brands than personal users. It also says Google+ will make a comeback, visual content will rule and Pinterest will get into cahoots with third party developers.

So, what will be on your list of goals for 2013 after seeing these stats and predictions? Will you tweet more? Will you find a way for Pinterest and Instagram to work for your business regardless of the industry? Will you give Google+ another shot?

Time is up and 2013 is the next year of many for social media hype. If you are still baffled by social platforms and need to know where to start, here are some tips:

–          Stop the resistance! If you are still wary about using social media for your business, it’s time to jump the hurdle. You’re getting left behind and you’ll regret it if you wait until 2014 or 2015 to be at the end of the line.

–          Obtain a Facebook, Twitter and YouTube account at the minimum and manage them properly – no squatting!

–          Make sure your content is amazing and make sure you have a lot of it.

–          Find a way to monitor all your social platforms in one place by using services such as Hootsuite or TweetDeck.

–           Have an employee who will be dedicated to managing, monitoring and analyzing your social platforms.

So, what does your 2013 social media plan look like now?

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