services

public relations

It starts with a strong intellectual curiosity. We not only want to learn about your company, but its customers, prospects, employees and shareholders. What are you passionate about? What are your guiding principles? Who are your evangelists and ambassadors? And, yes, critics. By better understanding your behavior, we are then able to go out and change the behavior of others. Stevens Strategic offers a broad range of public relations services that cement good relationships between companies and their communities. We'll help you achieve all your communication goals in the marketplace.

  • Media Relations
  • Social Media
  • Communications Audits
  • Crisis Communications/Online War Room
  • Public Affairs
  • Editorial Forums
  • Media Training
  • Field Communications
  • Electronic Public Relations
  • Issues Advertising
  • E-Newsletters
  • Microsites
  • Reports to Industry
  • Analytics/Measurements
  • Research

crisis communications

Handling crisis communications properly requires three very special skill sets: responsiveness, being well schooled on crisis best practices, and having actual experience in the field. Many PR firms claim to have the expertise, but how many have received the Public Relations Society of America's “Best of Show” honor?

Stevens Strategic was awarded the PRSA's highest honor for our work on the King Nut peanut butter salmonella outbreak. We protected the company's reputation and helped them weather stormy waters. Likewise, when automatic door manufacturers were being attacked on primetime TV, we provided guidance. For a major American foundry, we planned and executed the crisis, employee and media plan for multiple cities as part of the bankruptcy filing. Stevens Strategic was on the transition team when Centerior Energy became First Energy. We managed crisis communications for a major utility's nuclear plant. And, we also handled a hospital's nursing strike and difficult labor negotiations with skill and finesse. The list goes on and on…

You can see that Stevens Strategic has been there in the trenches during difficult times. We can handle all aspects of crisis communications: planning, message preparation, media training, press relations, online communications/response, social media, media tracking and analytics, community relations and witness preparation.

Online War Room

Did you know the first 120 minutes of a crisis can determine the public's perception of an organization? That's because in the era of social networks and smart phones a story can go global almost instantly. Not only does the public have the opportunity to report and offer opinions, they can do so without any fact checking and balance. And any misinformation lives online in perpetuity. So how can a company respond to negative, detrimental or even false information on social media platforms?

The Online War Room is a secure and proprietary tool that allows our team to mimic online crisis and issues management situations in real time. It enables you to experience and effectively prepare for virtually any type of situation where the online community (or individuals and groups) generate negative attention or sentiment about a brand or product. The simulator provides the same type of functionalities as the most popular social media platforms and allows us to conduct customized training sessions in a secure, non-public environment. Once several scenarios are identified, the team develops a variety of posts, comments and content (photos, videos, news stories, etc.) that could be generated during the scenarios.

media training

Few people are born with the natural ability to speak comfortably before an audience, particularly when that audience is filled with television cameras, bright lights and inquisitive reporters. That's why Stevens Strategic installed a Media Training Center at its headquarters. Here you'll have the opportunity to receive coaching and training in an environment replicating a typical press conference. Our on-staff journalists will help you prepare and deliver insightful responses. Our media training ensures you come across professional, competent and fully-prepared.

social media

Today's B-2-B and B-2-C consumers don't want to be “talked at” but rather “listened to.” In essence that's what makes social media so magical. This interactive exchange builds trust, transparency and super loyal followers. With social media your customers, brand influencers and content experts have a platform to tell the world how much they like your business. Understanding this “digital word-of-mouth” dynamic will play an important role in your company's future success because social media requires time. You can't come in late and simply improve your position by investing more than your competition. Our social media team will put together a custom strategy that builds your social presence and reputation. We'll help you navigate and manage your Facebook, Twitter, LinkedIn and YouTube accounts. We'll also keep you up-to-date as new social media platforms like Pinterest, Foursquare, Yelp and others emerge. And we'll track your performance against your competition against your competition.

Stevens Strategic offers a complimentary “Social Media Audit” where our team will either review your current social media strategy or show you how to integrate social media into your marketing plan. Let us show you how our strategic social media plan can deliver new customers to your doorstep.

advertising

“We want consumers to say, ‘that's a hell of a product’ instead of, ‘that's a hell of an ad.’”
Leo Burnett

We couldn't agree more. Advertising has a singular goal—sell more products and services. Stevens Strategic doesn't do cute and clever. Instead we do our homework and learn about your products, services and target audience. Then we translate that learning into advertising that transforms lookers into buyers. Irving Stone, the founder of American Greetings, sized it up in four words. “Art attracts. Copy sells.” Our graphic designers and copywriters adhere to this simple, yet powerful philosophy. And that's why Stevens Strategic advertising consistently outperforms the competition.

  • Copywriting
  • Art Direction
  • Graphic Design
  • Campaign Development
  • Print Collateral
  • TV & Radio Spots
  • Banner Ads
  • Monitoring

video

Did you know users watch 2.9 billion hours of YouTube videos every month? More and more businesses use this channel and other social sharing sites to talk to their audiences. And with tablets and smart phones becoming ubiquitous, the demand for video content will only grow. But here's the catch: producing videos that positively reflect your brand requires expertise. In fact, posting a video with poor production values actually does damage to your organization. Stevens Strategic has in-depth experience in all facets of video production. From full-length marketing and meeting videos to 30-second broadcast spots and social media content, Stevens Strategic can produce video content that engages customers. We provide all the following production services:

  • Treatments
  • Storyboarding
  • Scriptwriting
  • Producing/Directing
  • Shooting
  • Editing
  • Motion Graphics
  • Original Scores
  • Casting
  • Voiceover
  • Location Scouting
  • Tradeshow Videos

seo/sem/research

Are you invisible or hiding underneath the fold? Can potential customers or important publics easily find you? Consider this: If they can't find you, you don't exist. If you want to improve your visibility through organic or paid search, Stevens Strategic will dramatically improve your results. Our proven SEO best-practices remove barriers to indexing activities that result in higher rankings. From a coding perspective our development team will evaluate your site to ensure it is optimally designed and configured (e.g. no broken navigation links, excessive use of Flash, key word stuffing etc.) We'll also analyze and edit your content to increase relevance to keywords. Our expert copywriters will keep your content informative and up-to-date knowing that search-engine spiders give higher rankings to web pages that are regularly refreshed. You'll become more search-engine friendly practically overnight.

On the pay-per-click side, Stevens Strategic develops ad and PR programs that drive traffic to your site and improve conversion rates. Again, our copywriters know how to design Google AdWords campaigns with high click-throughs. More importantly, we'll create landing pages that result in more conversions. And when it comes to R.O.I., some firms believe that just generating more web traffic or higher brand affinity scores are enough. We disagree. True R.O.I. only happens when “dollars are made or dollars are saved.” That's why we also specialize in providing outstanding web analytics. Through constant monitoring and analysis we are able to make key decisions that lead to optimal returns on your SEO/SEM investment.

web development

Like all the disciplines available at Stevens Strategic, when approaching a web project, the first step always involves formulating a strategy. Quite simply, what do you need your website to achieve? Before we can answer this question, we dig in and do research. Who are your current customers? What new audiences do you want to reach? How is your web traffic today? Will you need e-commerce and the ability to easily expand your store? Have there been issues with usability and performance you want to improve? Are you going to add a complex application or a CMS? Only after this thorough assessment do we begin considering things like site design and information architecture. It's a smart and methodical approach that ensures the ultimate in usability, performance and security.

e-learning

Once the dominion of the education community, e-learning is now a force in corporate America. Stevens Strategic will show you why e-learning is an effective and affordable way to teach, train and inform both internal and external audiences. Using a variety of e-tools like streaming video, online quizzes, interactive diagrams and a LMS (Learning Management System), Stevens Strategic can build a custom e-learning program just for your organization. With the cost of travel and gas exploding, e-learning is fast becoming the preferred method for training associates and consumers alike. e-learning is perfect for training your sales force, onboarding new employees, demonstrating technical procedures in manufacturing environments and more.