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Reflections on Media Training

I am constantly touched by the reactions of people who have received media training from our team.  They improve so much from the start of training to the conclusion.  In the end, they understand the areas they need to improve upon.

Media training considers the media world we live in.  We discuss how the media works.  We look at the messages that work and those that don’t.  We evaluate body language and articulation.

When you view your video, you know instantly what you can do to improve your performance.  You learn quickly that when you are in front of the camera you talk to your audience NOT the reporter.  We prepare you further by testing you with the kinds of behaviors that reporters may throw your way.

The greatest reward that any media trainer can receive is a sincere “thank you” from the individuals we train.  A transformation has taken place.

– Ed Stevens, APR

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