PR in 2013
There went 2012. Now, what is in store for the public relations community in 2013? Will it be the same old, same old? Or, will it somehow be a breakthrough year?
Look at what we have seen or heard in this past year:
– Kissing phones that transfer information.
– A mini-iPad.
– Microsoft telling us that we will soon see a computer with all five senses.
– Newspapers cutting down to three days of circulation.
– Flash mobs online or on site.
Put all of this technology on a backdrop of global, financial distress. Veering away from a fiscal cliff. Not ranking very well in the math. 26 persons massacred at Sandy Hook.
Can technology fix our problems? Maybe not now, but technology can acknowledge where our problems lie. If we can define the problems, we can start to solve them.
If you are in the public relations profession, you are blessed with an opportunity to help make things better. We can change behavior. We can make people aware. We can use new media for good. We can help to solve problems.
In 2013, ask yourself these four famous Rotarian questions. Is it the truth? Is what I do fair to all concerned? Will it build goodwill and better relationships? Will it be beneficial to all concerned?
Ask yourself these questions as you move through 2013 and you will have a great year.
Ed Stevens, APR – President of Stevens Strategic Communications