SSC Digital Marketing
Client Situation:
Stevens Strategic Communications determined that its interactive communications presence needed to be more productive. The website, SEO program and e-marketing needed to work harder.
Tactics:
Website content was updated. Blogs and other social media were increased in frequency. Google AdWords inventory was increased slightly and words selected. E-mailings focused on major staff honors, successes, and free information.
Results:
In two months, SSC received 12 hot leads for new business including a major toy manufacturer in Ohio as a new client.