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Case Study

PRGN Branding

Client Situation:

Being a longstanding member of the Public Relations Global Network (PRGN), Stevens Strategic Communications was asked to update the existing PRGN branding, through the creation pf a new logo and brochure. The PRGN members felt the logo didn’t convey the correct message and were asking for branding that would showcase the 50 member agencies across the globe.

Tactics:

We conducted a focus group among members. We deserved the type of imagery that would convey the PRGN brand. We didn’t want to just slap some dots on a globe and call it a logo, and we wanted to produce a quality brochure members would keep.

Results:

Using a modern-looking brochure to define the network, we created a new, dotted globe icon. The result is a spectacular new logo that easily conveys the core message of the global network. The brochure is being used in across the oceans.