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Case Study

Eriez Xtreme Metal Detector

Client Situation:

Eriez, world authority in separation technologies, wanted to introduce a breakthrough technology with its new Xtreme® Metal Detection System. This product finds metals in all kinds of foods and packaging – meat, poultry, cheese, candy, you name it. In today’s world of food recalls, this product is already playing a significant role in stopping foods with contamination from reaching the consumer.

Tactics:

Stevens Strategic Communications determined that a major press conference and demonstration be held prior to PackExpo in Las Vegas. Over 25 editors attended. In addition, we produced a case study/testimonial, eBlasts prior to the show and after, video explaining features as part of a sales training program, and featured John Klinge, Product Manager, in a number of targeted trade journals.

Results:

Eriez exceeded sales forecast and the company determined that they needed to double its manufacturing space for metal detectors. John Klinge was promoted to run the entire Sanitary Business Group at Eriez. Eriez has exceeded its forecast for Xtreme® every month since the PackExpo press conference until today. Sales continue at a brisk clip. Over 50 media ran significant articles about the Xtreme® metal detector and more than one million impressions were recorded.