facebook icontwitter iconyoutube iconlinkedin icongoogle plus iconrss icon

Case Study

Eriez Metal Detector Case Study

Client Situation:

Eriez Metal Detectors have applications in a vast assortment of diverse industries, including pharmaceutical, food, packaging, minerals processing and many others. Stevens Strategic Communications (SSC) was asked to create a case study involving one of Eriez’ customers and use the testimonial for media placement, sales literature and placement on the company’s website. Case Studies are a hallmark of SSC’s PR capabilities.

Tactics:

Eriez provided SSC with a customer called Global Health Industries based in Ogden, UT. An extensive interview was performed with a Global Health production supervisor, who provided details about the metal detector installation, the merits of the system, rationale for purchasing the metal detector and how Global Health integrated the system into its existing processing line. Images of the metal detector in use at Global Health were also gathered. The 1,000 word article was approved by all parties. SSC handled the project form start to placement.

Results:

The case study article was picked up by Tablets & Capsules, a national trade publication serving the pharmaceutical market. The publication gave Eriez permission to run the published article on its website. Eriez sales representatives are now using the case study as inroads into other potential pharmaceutical customers.

Back to Case Studies Page