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Projected Results from Join the Force Now


Two Officers

Stevens Strategic Communications can and will create your rendition of the successful Join the Force Now campaign. The results achieved for the prototype were phenomenal! Previous recruiting campaigns for the prototype attracted about 120 candidates, many unqualified, with no women or African American applicants. Few could even be considered to hire. The Join the Force Now campaign produced over 270 candidates, consisting of 9.5% African American, 7.1% Hispanic, 2% Asian, 2.3% mixed race and 1% Native American. The majority of the applicants were qualified because the webpage helped filter out unqualified candidates.

The group matrix is within approximately 4% of the city’s demographic makeup, according to the U.S. Census. The gender breakdown was 19.8% female, which is 4.8% higher than a Department of Justice study of female applicants.

Finally, 10,924 visited the Join the Force Now website during the same time of the previous year when only 120 expressed an interest, with no minorities. Your police department can be staffed by using the best practices developed under the Join The Force Now banner.

In a six-month program, Stevens Strategic Communications helped gain a significant increase in website visitors. More than 1,360 of website visitors clicked on the “apply now” link. 1,209 of these visitors clicked on the eligibility information link. In terms of referring pages, Facebook generated 5,711 sessions, while Google.com generated 390 sessions.

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