If You Think You Don’t Need Video…Think Again!
According to the A.C. Nielsen Co., the average American watches more than four hours of TV each day (or 28 hours/week, or 2 months of nonstop TV watching per year). Four billion videos are viewed on YouTube every day! That is a 50 percent increase since 2010. Cheaper, high-speed internet service rates, better computers and smarter phones are the reason for the boost in streaming video viewership. This trend is destined to continue as technology continues to advance and become more affordable.
What can we summarize from this information?
– People are accustomed to and enjoy watching videos.
– Internet users are watching more videos than ever.
– This is a trend that will continue
Clearly you can see how a business could benefit from having a video produced to showcase their company, products or services. Or, better yet, businesses should regularly produce videos to add to their website and social media outlets. What a great way to stay in touch with customers and highlight new products and services!