It was very interesting this past Thanksgiving to hear greetings from fellow members of the Public Relations Global Network (PRGN) from across the world.
Here I am in America, and, other than Thanksgiving in Canada, I am really oblivious to holidays outside of the states and the celebrations elsewhere in our world.
We also know that there are certain periods of time when we just can’t reach our European-counterparts or persons in other countries because they are on holidays. Typically the month of August shuts down just about all of Europe. To be a good global citizen and PR professional, my first suggestion about holidays is to find out who celebrates what.
With the advent of Christmas and Hanukkah, we have an opportunity to stop to reflect on the blessings that have come our way. We have great faith that the New Year will bring us more opportunities for success. I hope you are upbeat about the New Year.
Public Relations don’t stop during holiday seasons. Our research tells us that the search for content knows no holiday. Significant stories receive significant coverage. But we also respect our clients’ and the media’s observance of the holidays they hold dear and the shutdowns they may schedule along the way.
It is time for all of us to say a prayer of thanks for all the people who meant so much to us during this past year. We also need to thank the God who gives us joy and helps us through every day.
I wish you a Merry Christmas and a Happy New Year. The best PR you can do during any holiday season is to tell the people you care about that you care and remember them at the times of the year that are most meaningful to them.
Ed Stevens, APR