“Going organic” has become important for many people’s diets in recent years. But going organic in the internet world is becoming more important than ever when it comes to winning the search engine battle.
The internet is quickly replacing phone books and directories when we are looking to find information on a company or product. It is important that your web site can be easily found. With the massive amounts of information that can be found on the internet these days, it can be easy to be lost in the shuffle.
One way to get your company’s information on the “results page one” of a search engine is by paying for an advertisement. But many companies are finding that they can get the same results using Search Engine Optimization, while saving some money at the same time.
Search Engine Optimization (SEO) promotes a web site through increased visibility on a search engine. By correctly managing the components of SEO which include accurate key word lists, ad groups and compelling ad copy, you can make it easier for Google to match your site with the search being conducted. Search engines such as Google and Bing index billions of websites each day based on their content. When all of these variables work together, you can get a measurable conversion, ending up on the first results page.
The goal in SEO is to end up in the the top, unpaid listings in the search results page, also known as the organic results. Most people do not take the time to click through the results pages, so if your web site doesn’t land in the top 10, chances are you missed a chance to get people to your web site.
Getting lost in the shuffle in search engine results is easy. But with SEO, small and large businesses can place themselves right in front of their customers or prospects.