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8

Aug
2012
Comments Off on Four Easy SEO Tips That Also Impress Users

Four Easy SEO Tips That Also Impress Users

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Writing for the web requires you to be as impressive to the search engines as you are to your readers. Search Engine Optimization (SEO) can help you make that happen. Your readers will also be impressed because today’s techniques for increasing search ranking often result in higher-quality content.

Expert SEO requires keeping up with the latest search engine trends and a willingness to spend hours making small changes that add up to big gains in search rankings. If that sounds intimidating, don’t worry. While expert SEO is a discipline all its own, you can achieve results with just a few SEO tips and tricks.

Good SEO Starts with Good Writing

Search engines look at grammar, punctuation and spelling. They also look at whether there is a logical flow to your content. Search engines know that poorly-written content is less likely to offer quality information. The weaker your writing, the lower your site will fall in the search rankings.

Begin each page with a good summary lead and build on this core idea with subsequent paragraphs. Thoroughly proofread your work before you publish it and be sure you’re not committing any embarrassing errors. Not only will your readers appreciate the effort, the search engines will too.

Write Your Content for Keywords

Stuffing titles full of search terms and wedging keywords into your content won’t just get you nowhere, it might even retract your site from search engines entirely. Search engines are now using their knowledge of good writing to spot these tricks and will only give you a good ranking when the keywords are a critical and natural part of your content.

Write every page with your keywords and search phrases in mind. As you write, look for ways to include these words and phrases in your sentences, and only use them when they fit. This doesn’t just convince the search engines you’re legit, it also keeps your writing focused.

Choose the Right Titles for Your Pages

Because search engines are better at spotting keyword overload, it has become even more important to create well-written titles for your pages. A great title uses your most important keywords well and accurately reflects the content of the page.

Don’t write a title like “In the Garden,” when you can write “10 Gardening Tips to Make Your Flowers Bloom.” Not only does the second title give search engines more information, it will also attract users when they see it in their search results.

Better Audience Participation Gives You Better Search Ranking

Sites that give their users a way to join the conversation are being ranked higher than sites that offer only a one-way experience. Search engines know the web is a social network, and quality sites are built on communities as much as they are on content.

So, add a comment system to your site and maintain a presence on social networks. If you give your users a way to engage, more will follow.


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