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7

Mar
2013
Comments Off on Crisis is Warfare in Action: Guidelines to Follow During Crises

Crisis is Warfare in Action: Guidelines to Follow During Crises

crisis-image

When a crisis occurs, it resembles going to war. As a graduate of the Army War College, I learned how to handle crises simulate operations and win the battle at hand.

Much like the public relations profession, the military looks at the crisis at hand in terms of these specific guideposts:

– VISION

– MISSION

– VALUES

– STRATEGIC PRIORITY AREAS

– STRATEGIC OBJECTIVES

– ACTIONS AND KEY PERFORMANCE INDICATORS

– CRITICAL SUCCESS FACTORS, RISKS AND RESOURCE IMPLICATIONS

VISION

We need to move from this crisis to a better place.

MISSION

Define roles for your emergency response team.

VALUES

Truth, integrity, responsiveness, empathy.

STRATEGIC PRIORITY AREAS

Where did the crisis occur? What is the safe area? Do we need a marshaling point for media?

STRATEGIC OBJECTIVES

Use time, numbers, metrics and analytics as much as you can.

ACTIONS AND KEY PERFORMANCE INDICATORS

These should have been established in advance in a crisis communications plan.

CRITICAL SUCCESS FACTORS

Safety, protection, acceptance, media coverage.

RISKS

Better to be safe, not sorry. Err on the side of doing what is right no matter what it costs.

RESOURCE IMPLICATIONS

Can we do it ourselves? Do we need help? What will it cost to protect or save my reputation/business?


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