Crisis is Warfare in Action: Guidelines to Follow During Crises
When a crisis occurs, it resembles going to war. As a graduate of the Army War College, I learned how to handle crises simulate operations and win the battle at hand.
Much like the public relations profession, the military looks at the crisis at hand in terms of these specific guideposts:
– STRATEGIC PRIORITY AREAS
– STRATEGIC OBJECTIVES
– ACTIONS AND KEY PERFORMANCE INDICATORS
– CRITICAL SUCCESS FACTORS, RISKS AND RESOURCE IMPLICATIONS
We need to move from this crisis to a better place.
Define roles for your emergency response team.
Truth, integrity, responsiveness, empathy.
STRATEGIC PRIORITY AREAS
Where did the crisis occur? What is the safe area? Do we need a marshaling point for media?
Use time, numbers, metrics and analytics as much as you can.
ACTIONS AND KEY PERFORMANCE INDICATORS
These should have been established in advance in a crisis communications plan.
CRITICAL SUCCESS FACTORS
Safety, protection, acceptance, media coverage.
Better to be safe, not sorry. Err on the side of doing what is right no matter what it costs.
Can we do it ourselves? Do we need help? What will it cost to protect or save my reputation/business?