Celebrating 20 Years with the Public Relations Global Network
When I sat down to write this blog, I planned to focus on crisis communications. Then, it dawned on me that it would be much more appropriate to write about the 20th anniversary of the Public Relations Global Network (PRGN).
Heck, I am a “founding father” who joined the network when it was called the Phoenix network back in 1992 when we split off from the Edelman Affiliate Network.
From the start, we were a group looking at the newest technologies, trends and best practices. Back then our member agencies were located only in the United States. We had no desire to reach across the globe, but we certainly enjoyed meeting and sharing war stories over meals cooked up by the likes of Emeril and Wolfgang Puck.
We started looking across the border and added Perry Goldsmith’s firm in Vancouver in 2002. Shortly thereafter Paris…and the rest is history.
Now we cover six continents with 45 member firms, employ over 900 professionals, earn $110 million (USD) and serve over 80 markets.
As I mentioned in an article in the June issue of O’Dwyer’s, one reason I am thrilled to be a member of PRGN is access. “Within an hour I can get people to weigh in on a situation I’m facing.” We can find out from our member firms what they are doing to solve problems and get quick feet-on-the-ground assistance from all over the world. For instance, when my client wanted to have a worldwide rollout of a new product, we worked together to roll it out simultaneously in the United States, United Kingdom, China, Spain, Italy, Germany, Japan and Australia—all target markets.
Happy 20th Anniversary PRGN! Learn more about us at www.prgn.com.