B2B email overload is at an all time high, making it more challenging than ever to get noticed and get results. By following these five simple tried-and-true tips, you can achieve better open and click-through rates for your B2B e-blasts. Build and Refine Your Lists A relevant and accurate database is the primary key to…
The hashtag is a commonly known symbol used when sending messages over Twitter. Placing the hashtag symbol (#) before a keyword in your tweet will make that keyword searchable by others on Twitter. Even using a hashtag during a Google search will bring up different results than searching for a keyword without a hashtag. (Did…
The debate rages on. Just what is a public relations firm? Over the years technology and our economy have caused the definition to change. In many ways, when I think of the words public relations, the word Catholic or universal comes to mind. In essence the public relations firm is one that deals with our…
The Public Relations Society of America (PRSA) announced in March the release of its free Code of Ethics app. The Code, widely regarded as the industry standard, sets out principles and guidelines to help practitioners adhere to PRSA’s core ethics values. The development and release of this app should serve as a good reminder of…
To get your client’s story published, you have to know how to pitch an article to the magazine’s editors. Since many publications today accept only online queries, you need to develop an effective email pitch that gets the editor to respond. Use the subject line to clearly explain the query. If you are pitching a…
When you’re handling a crisis for a client, it’s important to keep the media informed and up to date at all times. Crisis management is essentially a 24/7 service. So, knowing that, have you started checking social media platforms for comments and news about your crisis? You would be surprised to see how fast a…
Gasoline is hovering around $4 a gallon and does not appear to decrease in price soon. With the consolidation of commercial airlines and the added cost of airport security tacked onto your ticket, traveling the friendly skies isn’t so friendly anymore. So why keep running corporate training sessions on-location? The cost of bringing people into…
When a crisis occurs, it resembles going to war. As a graduate of the Army War College, I learned how to handle crises simulate operations and win the battle at hand. Much like the public relations profession, the military looks at the crisis at hand in terms of these specific guideposts: – VISION – MISSION…
The importance of E-mails in this digital age cannot be bargained. E-mails are used not only for personal communication but also for business or official correspondence. Over the years, the excessive use of E-mails as the primary means of communication has led to most people overlooking the etiquette that should be observed when composing emails….
In this digital age of information overload, you may look at social media and think “Well, why should I tweet or post on Facebook if there are going to be 1.2 billion other posts pushing mine to the bottom.” That may be true, but you need to see the bigger picture. Social media is a…
