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Archive for Photography’ Category

8

Nov
2013
Comments Off on No Longer Your Typical Graphic Artist/Designer

No Longer Your Typical Graphic Artist/Designer

3-01It’s safe to say that since the advent of desktop computing, business has been changing at a rapid pace. Many jobs have molded and changed to adapt to the latest and greatest technologies available, or they have vanished altogether. Graphic Artists that have been in the industry for the past 20 years know this all too well.

A typical Graphic Artist, Graphic Designer or Art Director must now have the ability to perform many additional tasks that were once additional positions held within several small companies. Such tasks may include being an Interactive/Web Designer, Illustrator, Photographer, Videographer, Video Editor, Computer Technician or even a basic Web Programmer. Modern computers, cameras and software have helped to make this a reality.

This may sound a little overwhelming for people just getting their start in advertising, public relations, design and multimedia productions. Believe me–it is! If you’re looking to get into this field of work, be sure you have vast knowledge and a great skill-set because you’re going to utilize it on a daily basis. In a small business atmosphere you need to be able to wear many hats, not just the one printed on your business cards. This holds true for just about any job at a professional small business today.

 

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9

Oct
2013
Comments Off on Stop the Dumbing Down of Taking Pictures

Stop the Dumbing Down of Taking Pictures

Apple_Camera
It seems everywhere you look these days someone is snapping a photo. It could be at the playground with a picture of children on the swings, or in a restaurant with a photo of a just-served meal, or at the beach at the end of the day to catch the sunset. Then we post them online to share with our family and friends. Having a pocket camera or cell phone at the ready is one aspect of good photography, but that is just the beginning. Here are some next steps:

– Learn the basics – Composition, lighting, exposure, framing, focus, flash and more are all things that make for a good photo. The photo of Prince William, his wife Catherine and their new born Prince George discussed on CNN.com needs help with the basics. The grandfather of Prince George could use a few lessons.

– Know your camera – Read the manual and find out what all those symbols mean on the function dial. Experiment with different camera settings (e.g., panoramic photos with an iPhone). Also know your camera’s limitations. The pros carry big cameras and lenses for a reason.

– Use a photo-editing program – Learn how to fix the easy problems. Photoshop is probably overkill, but Photoshop Elements, Google’s Picasa, Apple’s iPhoto, and Pixelmator are good for amateurs. You can color correct, change resolution and exposure, crop and size, and more to make a good photo better.

– Self edit – Use moderation when posting photos. Don’t make us wade through a hundred photos to see a handful of good ones.

– Print the good ones – At family gatherings, do you pass around your phone or camera or show photos on a big screen TV? Don’t forget to go to the drugstore and make some prints. Grandma and grandpa want something for their refrigerator door without jumping through the hoops of online ordering.

– Lower the resolution – Now that even cell phones have high-resolution cameras, we receive multi-megabyte images in email attachments. While you’re editing the photos, lower the resolution to something more reasonable. For viewing on a computer screen, a 4×6 image at 72 ppi is fine. The Photoshop guru, Scott Kelby, says 150 ppi is plenty for printing photos up to 10×14 on an inkjet printer. Only if the photo is for print publication is 300 ppi common.

As for those food pics and sunsets, at least learn how to do them better. But don’t get us started on posting endless selfies to Facebook!

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