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Archive for Mobile’ Category


Comments Off on Using Mobile to Dominate the B2B Category

Using Mobile to Dominate the B2B Category

Using Mobile to Dominate B2B

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t a trend that applies solely to B2C companies. Your B2B marketing plan is underperforming if integrating and creating content for mobile users isn’t a major component.

Here are some tips on how to start or expand your reach to mobile users:

Be sure that your emails and newsletters can be easily read by mobile users.  According to Marketing Land, nearly 68 percent of emails were opened on a mobile device, with 52 percent being opened on smartphones.  Make sure that your subject lines fit comfortably across small screens, having 15 or less characters is ideal.  Always send out a test before you contact your customer via email and make sure you can clearly view it on all mobile devices.  Use responsive design templates that make for easy reading and navigation so your readers can resize, pan and scroll across a wide range of devices.

Please, please, please make sure your webpages are visible too!  This goes without saying, but bears repeating because it is so important.  Make sure that all the pages on your B2B website (not just the home page) are easily read on all mobile device screens. Click here to use the Mobile-Friendly Test developed by Google to see how your page ranks in mobile-friendliness. If your website isn’t easily viewed on mobile devices, it’s time to make some changes or even overhaul your entire site.

Become savvier with Google AdWords. Google has announced big changes for 2017 that will have a significant impact on the mobile aspect of your website.  Google AdWords users will be able to make independent bids for mobile, desktop and tablets.  Prior to this change, mobile bids could only be a multiplier based on your base bidding price. Use Google Analytics to figure out what method of access your buyers are using and adjust your Google AdWords bids accordingly.

Utilize Google Maps.  Additionally in 2017, Google Maps will play a larger role in the Google search algorithm.  According to Wordstream, nearly a third of mobile searches are being done through Google Maps and the percent of Google Maps searches have grown 50 percent faster than overall mobile searches in the past year. To stay competitive in your industry, be sure that your company’s listing is up-to-date and you are leveraging Google Maps as strategically as you can.

Consider creating a mobile app for your company. It can be a large investment but for the right company, it can be a marketing godsend. Apps give you the ability to connect with your customers on a more personal level.  When assessing whether to create an app, consider what content and engagement it will provide to its users.

Create great content.  Use amazing content to pull mobile users on to your site. Post blogs, social media posts, testimonials, infographics, case studies, video tutorials and useful information to engage your customers.

Smartphones and mobile devices are here to stay. (Heck, there is a good change you are reading this blog on your smartphone!)  A marketing strategy that addresses the needs of its mobile users will help to grow a B2B’s profits, credibility in the industry and brand.

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Comments Off on Vine: The Six-Second Video Challenge

Vine: The Six-Second Video Challenge

Vine Logo

Vine is a mobile application owned by Twitter that allows its users to create and post short videos that are a maximum of six-seconds long. Vine is not even a year old and, according to theverge.com, it already has more than 40 million registered users.

Vine seems like it’s going to be the next big thing when it comes to social networks. Vine videos can be simple to create, but they can also be complex. Those making Vine videos as a means for advertising can take a whole day to create a six-second clip. All it takes is a few taps with your finger to create a Vine. When you are ready to record a video, you hold your finger on the screen for as long as you want to record a specific object or action. Then, lift your finger and move around or move objects to get ready for the next segment. In the end, you will have video that could be one object starting as a whole and turning into nothing, or a quick video showing a little of everything.

Creating six-second videos is becoming all the rage across the world! People are getting really creative with it, too. You will find people singing songs, taking videos of events, stop-motion, Claymation, art, wild collaborations and much more.

A blog was posted by Vine offering six tips on how to create the best videos with the app. These tips include using a tripod, using the ghost feature for stop motion, knowing that you don’t need to finish a Vine in one sitting, training your tap, using earphones with a mic, and reviewing your posts. To read the Vine blog, go here.

And, in case you didn’t know, Vine has some new competition. Now that the mobile app Instagram, owned by Twitter’s competitor Facebook, has launched its video creation feature, users are wondering when they should use Vine and when they should use Instagram.

For more great information about Vine and Instagram, read these articles:

–          Digiday: 15 Stats You Need to Know About Vine and Instagram Video

–          Mashable: 10 Ways Startups Can Grow With Vine and Instagram Video

–          TechCrunch: Instagram Video Vs. Vine: What’s The Difference?

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Comments Off on BYOD: Bring Your Own Device

BYOD: Bring Your Own Device

A Finger on a Tablet
Ah, dinner is over, the kids are in bed and you have a cold beverage handy. It’s time to check your work email! How many of us have fallen into this habit? As businesses persuade us to be available 24/7, we’ve seen various ways to make that availability easier and more enticing:

– Providing us with access to work email and servers from home PCs.

– Providing us with laptops so we can lug them back and forth every day.

– Providing us with smartphones so we can check our e-mail from anywhere.

– Letting us work from home for that true 24/7 experience.

But we’ve pushed back, insisting on having a say in what devices we use. Enough of the dictates from the I.T. department; we want devices that are easy to use, even if we have to bring them from home. Of course, we’ll tolerate security requirements from our companies to avoid a Wild West environment in that regard.

Blackberries and iPhones began the “bring your own device” movement a few years ago. Nowadays, who doesn’t have a smartphone? And if the screen isn’t big enough to get “real work” done, there’s always a tablet, with or without a cell plan.

There’s a ripple effect to this movement. When the bean counters at work figure out they can postpone capital expenditures for computer upgrades, Microsoft and Dell will start to worry. But that is exactly what is happening. Even with an April 2014 cutoff date from Microsoft for Windows XP support, over 37% of us still use XP on the Web. And the bad publicity Windows 8 is getting isn’t convincing us to upgrade either. We’ll stick with our Apple iOS and Android devices as long as they can do the job.

So, in the vernacular of street racers, “Run what ya brung” and have some fun while doing it. Just don’t spill that cold beverage on it!

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Comments Off on Mobile Technologies for 2013

Mobile Technologies for 2013

The Pebble Watch

The Pebble Watch – www.getpebble.com

The number of smartphones active throughout the world has surpassed 1 billion users this past year. It has been projected that number will increase to over 2 billion by 2015 due to the burgeoning economies of countries such as China, India and Africa.

Mobile technology growth isn’t just limited to smartphone and tablets. Newer mobile technologies such as watches and wristbands and even glasses that project video on the inside of the lenses have grown in popularity and affordability.

We can thank companies with their brand wars like Apple and Samsung to help these technological developments happening at an ever increasing pace. Kickstarter, the crowdfunding site, has helped as well to push new product developments like the Pebble Watch.

We’ll have to wait and see what new got-to-have and can’t-live-without products are released. 2013 should be a very interesting and exciting year in mobile technology advancements. Get ready!

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