B2B email overload is at an all time high, making it more challenging than ever to get noticed and get results. By following these five simple tried-and-true tips, you can achieve better open and click-through rates for your B2B e-blasts. Build and Refine Your Lists A relevant and accurate database is the primary key to…
WordPress was once just considered a platform to be used exclusively by traditional bloggers. Now it’s the base for over 60 million websites worldwide. With its extremely intuitive dashboard (content management system) which allows non-tech savvy users to easily edit content, it is becoming the platform of choice for many new business website development projects….
The debate rages on. Just what is a public relations firm? Over the years technology and our economy have caused the definition to change. In many ways, when I think of the words public relations, the word Catholic or universal comes to mind. In essence the public relations firm is one that deals with our…
Gasoline is hovering around $4 a gallon and does not appear to decrease in price soon. With the consolidation of commercial airlines and the added cost of airport security tacked onto your ticket, traveling the friendly skies isn’t so friendly anymore. So why keep running corporate training sessions on-location? The cost of bringing people into…
When a crisis occurs, it resembles going to war. As a graduate of the Army War College, I learned how to handle crises simulate operations and win the battle at hand. Much like the public relations profession, the military looks at the crisis at hand in terms of these specific guideposts: – VISION – MISSION…
The importance of E-mails in this digital age cannot be bargained. E-mails are used not only for personal communication but also for business or official correspondence. Over the years, the excessive use of E-mails as the primary means of communication has led to most people overlooking the etiquette that should be observed when composing emails….
The advertising community feasts on the spectacle we call Super Bowl Sunday. Their creative juices flow. Their audiences are hungry for the show. And, the post-game analysis rivals those of the sportscasters on the big game. To invest over $3 million on a spot that runs once magnifies the scrutiny of all of us in…
The phrase “content is king” seems to be pretty popular these days. When you consider how many hours people spend on their smartphones and other mobile devices, it’s understandable. But, there’s a bit of confusion in discerning what in fact is content. Is a video of someone’s cat falling in the toilet content? How about…
As the holidays unfolded, you think about how great life really is. You reflect on the gifts that God has given us. You consider what you can do to become a better person. Will it come in the form of education? A new experience? A different way of doing things? It dawns on me that…
More and more bloggers and content marketers are relying on negative posts, articles and website content. Using negative content may attract attention in the short-term, but long-term, it builds up resentment, erodes trust and can create a crisis situation. Don’t sacrifice your hard-earned online reputation by succumbing to negativity. The first time you see a…
