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Archive for Blogging’ Category

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Sep
2013
Comments Off on Five Quick Tips for Managing an Agency Blog

Five Quick Tips for Managing an Agency Blog

Editorial-Calendar-for-August13

Are you the manager of your agency’s blog? Are you the one responsible for making sure all of the entries come in on time, are edited properly and posted in a timely fashion? We know your job may be tougher than it seems! Here are some tips to help make the process a little smoother for you.

1. Create an Editorial Calendar: Creating a schedule you can distribute to the staff is crucial. This will keep everyone aware of the deadlines for the blog entries, topics, authors, and posting dates. Here is an example of the editorial calendar we create for our team.

 

2. Choose Broad Topics: If the topics you assign to your team are too narrow, some on your staff may find it difficult to get their blog completed by the deadline due to heavy amounts of research and detail needed. Here is where you can allow some flexibility. In the editorial calendar above, we don’t pinpoint the five tips to offer to the audience. That is up to the author. And, if the topic doesn’t work for the author that month, let him/her know it’s OK to come to you to discuss alternative topics.

3. Never Steal Photos from Google: This is something you should never do. Saving photos from a Google images search can lead to your agency receiving a cease and desist letter from the company that owns the photo. And, that letter can come with a hefty bill. When searching for photos for your blog, first see if there is anything you can snap a picture of quickly in your office. If that doesn’t work, try visiting www.all-free-download.com to see if you can find a suitable, royalty-free photo there. But, BE CAREFUL! Not all of the resources are allowed for commercial use. If in doubt, contact the photo author for details.

4. Send Reminder Emails to Your Staff: You’re busy. Your team is busy. This is understandable. However, that doesn’t mean your agency’s blog should be put on the back burner. Blogging is a great way to spread the word about your agency’s services and products while showcasing your knowledgeable staff. Believe it or not, well-written blogs can lead to potential clients, equaling potential revenues. If a deadline for a blog entry is approaching or has passed, do not hesitate to send the author an email or have a quick conversation about the due date. You should be able to work something out so the schedule doesn’t go awry.

5. Don’t Bombard Yourself: An agency blog should be a team effort. Do not allow yourself to write a month’s worth of blogs with no help if your team has agreed to participate. As long as you keep up with your editorial calendars and reminders, everything else should fall into place.

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1

May
2013
Comments Off on WordPress isn’t just for Bloggers

WordPress isn’t just for Bloggers

wordpress

WordPress was once just considered a platform to be used exclusively by traditional bloggers. Now it’s the base for over 60 million websites worldwide. With its extremely intuitive dashboard (content management system) which allows non-tech savvy users to easily edit content, it is becoming the platform of choice for many new business website development projects. The core software is developed by hundreds of volunteers and is “open source” at its finest, free to use for all who wish to venture into the world of widgets and themes.

Being highly customizable with the use of widgets is one of the most appealing aspects of WordPress. Widgets such as a twitter feed, java image rotator and embedded video player are some of the most popular choices. Within the dashboard you can add these widgets to the body of the website, sidebars or footer. Repositioning of the widgets once they are installed is as easy as drag and drop, upload and test.

Now that WordPress has become so popular, different styles or “themes” (the user interface design/or front side of the website users see) are in abundance. There are many free themes available to download. If you’re looking for something a little bit different or a very specific type of design, you may have to pay for premium selections. Luckily even these are extremely affordable from most online sources.

For blogging, WordPress is very much the product of choice. The easy to use dashboard makes posting a new blog entry simple. You can easily copy and paste a pre-written article or type in something new in the editor. Pulling a video feed or placing image files within an article is simple as well. Having the additional elements within the blog article can really liven up the look and feel of the post. Being able to do it easily yourself makes it that much more fun — and downright cool!

Becoming familiar with WordPress will take some time. If you’re looking to build a website on this platform, hire a professional to do the development. Once the website is complete, spend time with the programmer and get some hands-on training. Also, be sure to watch some tutorials. There are plenty of resources for these videos online. Just ask your programmer where to find these videos. Once you choose and use this platform, you’ll never want to use anything else for your website content management.

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