facebook icontwitter iconyoutube iconlinkedin icongoogle plus iconrss icon

Blog

27

Nov
2012
Comments Off on Business to Business Copywriting Tips

Business to Business Copywriting Tips

At our agency, there is no such thing as a typical account. Our client list runs the gamut from pizza franchisees to manufacturers of industrial machinery. Though the main goal for copywriting, whether consumer or B2B-focused, is to clearly and effectively deliver the client’s message, the tone and style varies greatly based on the target audience. When we put on our B2B copywriting hats, we…

Read More

21

Nov
2012
Comments Off on Squatting on Social Media Platforms: Good or Bad?

Squatting on Social Media Platforms: Good or Bad?

Maybe you have a small business that has yet to make a serious effort to keep up with social media. Maybe you have a business and want to try using social media to promote your products and services, but you don’t have an employee on your team who can devote the time to do so. Maybe you tried to use social media and found out…

Read More

14

Nov
2012
Comments Off on Use PR to Build Your Brand

Use PR to Build Your Brand

A litany of products and services have gotten into the minds of consumers and become big brands. How did they do this? With public relations for the most part. To name a few: Amazon, Starbucks, Wal-Mart, Microsoft, Blackberry, Harry Potter, Disney and more. Highly successful products and services are more likely to use PR-related activities than less successful ones. Publicity builds brands. To get something…

Read More

7

Nov
2012
Comments Off on The Power of Focus Groups

The Power of Focus Groups

Getting 12 people into a room, any room, usually provides the opportunity for individuals to share their feelings about a topic or situation. It doesn’t matter whether it’s a meeting, a family gathering or even a focus group. If you have ever experienced an intervention, you know the power of a group with a vested interest. When it comes to focus groups, I feel the same way. Kinda……

Read More

31

Oct
2012
Comments Off on Is it gigabytes or gigabits?

Is it gigabytes or gigabits?

We have a hard enough time with abbreviations in everyday copywriting, but when the subject is technical or scientific, out come the style manuals. Abbreviations based on proper names along with their prefixes complicate matters. Do we follow the rules to the letter, like omitting periods, or use editorial discretion and just keep everything consistent? Like our English teachers taught us, there are always exceptions…

Read More

24

Oct
2012
Comments Off on Types of Internet Advertising

Types of Internet Advertising

Advertising on the Internet is the key for startup companies, expanding businesses, affiliate marketers and many others trying to make money online. For the beginner, the world of online advertizing can be a very confusing place, and understanding the terminology is critical for growing your online business. The main types of online advertisements all entrepreneurs must understand are cost per click, CPC (some call this…

Read More

17

Oct
2012
Comments Off on Analytics: Find Out What’s Working for Your Business

Analytics: Find Out What’s Working for Your Business

Having an accessible and well-designed website, several social media accounts and a subscription to a good news release distribution service are great ways to ensure maximum exposure for your business. After all, if people don’t know who you are, at least they can see that you are offering several easy ways for them to find information about your business. Though these features are great, you…

Read More

10

Oct
2012
Comments Off on Website Basics 101

Website Basics 101

When someone is searching for a desired service/product and stumbles upon your website, will they be happy with what they see or will they simply jump off the site, hit the back button or go on to your competitors’ website? It’s the information-age old question: What makes a good website and do you really need to hire someone to build it? IBM did a study…

Read More

5

Oct
2012
Comments Off on Research, and that Gut Feeling

Research, and that Gut Feeling

In the military, we learned the more intelligence we had the better we could fight the battle and ultimately win the war. The same holds true in business. We need to track what competition is doing, what they are saying, what they are featuring and what people are saying about them.  We also want to track how our companies stack up in the marketplace.  How…

Read More

28

Sep
2012
Comments Off on Social Media Rules the 2012 London Olympics

Social Media Rules the 2012 London Olympics

The superstar-studded opening ceremony. Michael Phelps becoming the most decorated Olympian ever. Gabby Douglas and the rest of the “Fierce Five” bringing home the gold. The list of highlights from the 2012 London Olympics goes on and on. But, for those of us in the communications field, we may remember the London Games most for demonstrating the enormous power of social media. Many are calling…

Read More


Page 8 of 12« First...678910...Last »