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30

May
2013
Comments Off on Public Relations: Well-planned & Executed Product Publicity Programs Generate Valuable Sales Leads

Public Relations: Well-planned & Executed Product Publicity Programs Generate Valuable Sales Leads

The purpose of product publicity is to support sales. A well-planned and executed product publicity program will generate valuable sales leads. It creates awareness in the marketplace of your company’s name, products, capabilities, personnel and expertise. For the most part, news releases, feature articles and case studies are read and evaluated by the trade press. Editors rely heavily on publicity material to fill out their…

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22

May
2013
Comments Off on Five Tips for Improving Your B2B Email Marketing Efforts

Five Tips for Improving Your B2B Email Marketing Efforts

B2B email overload is at an all time high, making it more challenging than ever to get noticed and get results. By following these five simple tried-and-true tips, you can achieve better open and click-through rates for your B2B e-blasts. Build and Refine Your Lists A relevant and accurate database is the primary key to email marketing success.  Use every opportunity you can to build…

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15

May
2013
Comments Off on What To Do with Those Negative Social Media Comments: Engagement Flow Chart

What To Do with Those Negative Social Media Comments: Engagement Flow Chart

Have you laid down the rules on how your social media manager and/or team will handle negative comments you receive through Twitter, Facebook, LinkedIn, Pinterest, etc? We constructed a flow chart that shows how to react to certain types of negative social media posts. Feel free to use this as your own guide to handling social media engagement, or use it as a starting point.

8

May
2013
Comments Off on Seek and Ye Shall Find: Tips on Search Engine Usage

Seek and Ye Shall Find: Tips on Search Engine Usage

How often are you asked for information that could just have easily been googled? Now there’s a website for that. It’s called Let Me Google That For You (www.lmgtfy.com). It creates a link for you to send that shows a how-to animation of Google usage. But maybe your questioner is overwhelmed by the search results and can’t find exactly what they are looking for. That’s…

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1

May
2013
Comments Off on WordPress isn’t just for Bloggers

WordPress isn’t just for Bloggers

WordPress was once just considered a platform to be used exclusively by traditional bloggers. Now it’s the base for over 60 million websites worldwide. With its extremely intuitive dashboard (content management system) which allows non-tech savvy users to easily edit content, it is becoming the platform of choice for many new business website development projects. The core software is developed by hundreds of volunteers and…

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24

Apr
2013
Comments Off on Windows 8: Is the New Microsoft Operating System a Hit or a Miss?

Windows 8: Is the New Microsoft Operating System a Hit or a Miss?

If you’re in the market for a new PC, you’ve probably noticed that manufacturers have recently switched to Microsoft Windows 8 as an operating system. If you took Windows 8 for a test drive in the store, you might have been bewildered by its user interface. Where’s the Start button? What do you mean the whole screen is Start? What’s this Metro stuff? Microsoft has…

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17

Apr
2013
Comments Off on Don’t Forget the #: The Value of Using a Hashtag on Twitter

Don’t Forget the #: The Value of Using a Hashtag on Twitter

The hashtag is a commonly known symbol used when sending messages over Twitter. Placing the hashtag symbol (#) before a keyword in your tweet will make that keyword searchable by others on Twitter. Even using a hashtag during a Google search will bring up different results than searching for a keyword without a hashtag. (Did you know that? If not, you should go try it…

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10

Apr
2013
Comments Off on How to Create Great Display Advertising

How to Create Great Display Advertising

You may have the best product or service in the world, but if you don’t market it effectively, the world may miss out on your great offer. Knowing how to create a great advertising display that captures attention and drives sales is paramount to the success of your product. No matter how fantastic your product or service is, sales can languish if it’s not promoted…

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2

Apr
2013
Comments Off on Running a Public Relations Firm

Running a Public Relations Firm

The debate rages on.  Just what is a public relations firm?  Over the years technology and our economy have caused the definition to change.  In many ways, when I think of the words public relations, the word Catholic or universal comes to mind. In essence the public relations firm is one that deals with our relationships with all of our publics.  That means our customers. …

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28

Mar
2013
Comments Off on Maintaining Ethics in Public Relations

Maintaining Ethics in Public Relations

The Public Relations Society of America (PRSA) announced in March the release of its free Code of Ethics app. The Code, widely regarded as the industry standard, sets out principles and guidelines to help practitioners adhere to PRSA’s core ethics values. The development and release of this app should serve as a good reminder of just how important it is for public relations professionals to…

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