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15

Aug
2013
Comments Off on Five Web Design Trends in 2013

Five Web Design Trends in 2013

In the ever evolving web community in which we all live there are numerous design elements and choices that have begun to arise and will continue to keep popping up throughout the remainder of the year. Some of these trends will disappear as quickly as “Crystal Pepsi” or the McDonald’s “McLean Deluxe.” Some may stand the test of time and emerge as the new standards…

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7

Aug
2013
Comments Off on The State of Crisis Communications

The State of Crisis Communications

In a world where the economy continues to sputter, the opportunity for crisis communications has increased five-fold.  Today, the advent of social media has made the crisis you face smack you right between the eyes.  The words you see are personal, laced with inaccuracies and seem incessant.  You want to lash out and attack. Labor issues are dotting the landscape.  Employees are finding that changes…

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5

Aug
2013
Comments Off on Five Tips on Handling International PR

Five Tips on Handling International PR

TIP #1: Before you start your international PR program, ask yourself, “What are your objectives?”  Is this a new product/service introduction?  What is your reputation on a country-by-country basis?  If you can provide measurable objectives, that is an excellent first step. TIP #2: Which countries are you targeting?  Budget and distribution channels should guide the selection of the countries you seek to penetrate.  If you…

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1

Aug
2013
Comments Off on BYOD: Bring Your Own Device

BYOD: Bring Your Own Device

Ah, dinner is over, the kids are in bed and you have a cold beverage handy. It’s time to check your work email! How many of us have fallen into this habit? As businesses persuade us to be available 24/7, we’ve seen various ways to make that availability easier and more enticing: – Providing us with access to work email and servers from home PCs….

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24

Jul
2013
Comments Off on How to Build a Great Relationship with Magazine Editors

How to Build a Great Relationship with Magazine Editors

Building a relationship with editors doesn’t happen overnight. You need to prove your worth by creating appropriate material targeted to the publication’s audience, deliver on time and be able to adjust your article, if necessary, per the editor’s requests. Here are a few suggestions to help grow and nurture that working relationship. 1. Editors prefer email correspondence above all else, especially when it comes to…

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18

Jul
2013
Comments Off on YouTube: A Great Source for Brand Awareness

YouTube: A Great Source for Brand Awareness

Some companies, large or small, feel they don’t need a presence on YouTube. This could be because the product they sell is a necessity and not very intriguing, like insurance or accounting. Some may believe if you can’t create a video that will go viral, what’s the point? What these companies are failing to understand is that you don’t have to create a video that…

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10

Jul
2013
Comments Off on Public Relations Tips: Build a Better News Release

Public Relations Tips: Build a Better News Release

Constructing a top-notch news release requires a solid structure, from the headline down to the boilerplate.  Take your time and get it right; a well-formed, succinct, grammatically correct news release will generate the greatest coverage. Before you even get started, be sure all of your source information is at-hand. Depending on the topic, this may include meeting notes, product literature, sales memos and website copy….

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8

Jul
2013
Comments Off on Video Editing: We’ll fix it in Post

Video Editing: We’ll fix it in Post

When you have completed your video shoot, the fun of editing and post-production begins. Let’s discuss how smart planning–before and after the shoot wraps–can help during the editing stage. Without proper sound quality, lighting and the right scripts or questions for interviews, you’ll be left with nothing more than junk footage. Make a checklist and go over all of your equipment, gear, shot list, interview…

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28

Jun
2013
Comments Off on It’s in the cloud: What cloud computing means for you

It’s in the cloud: What cloud computing means for you

Are you in the cloud? Are you in the cloud and don’t know it? To answer those questions, first we’d better define “the cloud.” Think of it as using the Internet to store data and programs instead of the hard drives in your office computer or network. The simplest example is Web mail. If you have access to email through a browser program, you’re already…

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19

Jun
2013
Comments Off on Best Practices for Web Monitoring: Don’t Just Google It

Best Practices for Web Monitoring: Don’t Just Google It

In public relations, we all know there is more work to be done after a news release is distributed. For an agency to show its worth to a client, we need to track the news release and see what print publications, online news sources, blogs, wires, etc. pick it up. Most PR firms use a news release distribution service such as Cision, Vocus, BusinessWire or…

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