facebook icontwitter iconyoutube iconlinkedin icongoogle plus iconrss icon

Blog

9

Oct
2013
Comments Off on Stop the Dumbing Down of Taking Pictures

Stop the Dumbing Down of Taking Pictures

It seems everywhere you look these days someone is snapping a photo. It could be at the playground with a picture of children on the swings, or in a restaurant with a photo of a just-served meal, or at the beach at the end of the day to catch the sunset. Then we post them online to share with our family and friends. Having a…

Read More

2

Oct
2013
Comments Off on Keeping Clients Happy

Keeping Clients Happy

Relationship.  Relationship. Relationship. In the public relations world, it’s not location, but relationship that counts at almost everything you do.  And, if you are part of a public relations agency, it starts with client satisfaction.  Without great clients and your relationships with them, you cannot be successful. At Stevens Strategic, our team has served many of our clients for more than 20 years, even over…

Read More

30

Sep
2013
Comments Off on PRGN Conferences

PRGN Conferences

This is an exciting year for the Public Relations Global Network (PRGN).  As a founding member 21 years ago, Stevens Strategic Communications has a special bond with PRGN, the fourth largest international network of public relations firms. We are making plans for our meeting in Australia.  Just like all of our meetings, we will spend three full days addressing ways we can help our clients…

Read More

25

Sep
2013
Comments Off on Make Your Press Event the Star of the (Trade) Show

Make Your Press Event the Star of the (Trade) Show

A trade show is a perfect platform for unveiling new products and making company announcements.  Shows provide you with a built-in audience made up of customers, prospects and media personnel. What more could you ask for? Take advantage of this opportunity to generate buzz, increase press coverage and–ultimately–grow sales, by holding a press conference or media event.  When it comes to pulling off a flawless…

Read More

11

Sep
2013
Comments Off on Write Great Case Studies and White Papers with Diligent Research of Your Topic

Write Great Case Studies and White Papers with Diligent Research of Your Topic

The actual writing of your case study or white paper sometimes falls into place only after you have diligently researched your topic. You need to assume the role of a fact-finding journalist or a trial lawyer preparing for a big case. The more facts, figures, information and details you can uncover will help you in creating the right content for your assignment. Upfront research can…

Read More

4

Sep
2013
Comments Off on Reflections on Media Training

Reflections on Media Training

I am constantly touched by the reactions of people who have received media training from our team.  They improve so much from the start of training to the conclusion.  In the end, they understand the areas they need to improve upon. Media training considers the media world we live in.  We discuss how the media works.  We look at the messages that work and those…

Read More

3

Sep
2013
Comments Off on Five Quick Tips for Managing an Agency Blog

Five Quick Tips for Managing an Agency Blog

Are you the manager of your agency’s blog? Are you the one responsible for making sure all of the entries come in on time, are edited properly and posted in a timely fashion? We know your job may be tougher than it seems! Here are some tips to help make the process a little smoother for you. 1. Create an Editorial Calendar: Creating a schedule…

Read More

28

Aug
2013
Comments Off on 5 Tips for Getting New Clients

5 Tips for Getting New Clients

Finding new customers is perhaps the most challenging task every organization faces. It’s time consuming, expensive and difficult.  Yet there are some things we can do to make that job a little more fruitful. Here are five tips you can try. 1. Ask for referrals. It’s always easier to get a meeting when someone has recommended you. Ask your current clients (particularly ones where you…

Read More

21

Aug
2013
Comments Off on Using Social Media for Business: Five Best Practices

Using Social Media for Business: Five Best Practices

Though we are well interspersed in the “information overload age,” there is still a large population of individuals who do not understand the benefits social media can bring to a business. As PR professionals, marketing specialists and social media strategists, we need to be able to convey how having a presence on social channels can have great effects on brand awareness and showcase the knowledge…

Read More

15

Aug
2013
Comments Off on Five Web Design Trends in 2013

Five Web Design Trends in 2013

In the ever evolving web community in which we all live there are numerous design elements and choices that have begun to arise and will continue to keep popping up throughout the remainder of the year. Some of these trends will disappear as quickly as “Crystal Pepsi” or the McDonald’s “McLean Deluxe.” Some may stand the test of time and emerge as the new standards…

Read More


Page 3 of 1212345...10...Last »