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17

Jan
2011
Comments Off on Is Your Company Prepared To Handle a Crisis?

Is Your Company Prepared To Handle a Crisis?

With a heightened awareness of the potential for catastrophic events, businesses are beefing up their security plans. But not all crises happen to victims. When a company, knowingly or innocently, causes its own crisis, the results can be similarly devastating. Either way, victim or culprit, your company’s role in the crisis and the magnitude of the emergency affects how you will respond… to reporters, to…

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13

Dec
2010
Comments Off on CROS Public Relations and Public Affairs

CROS Public Relations and Public Affairs

Founded in 1997, CROS Public Relations & Public Affairs Company is one of the most influential players on the Russian market and a leading adviser to executive authorities as well as state-owned and corporate clients. Since its founding, CROS has provided its services to over 500 Russian and foreign companies, state and public institutions. CROS has established long-standing partnerships with many businesses, state structures and…

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13

Dec
2010
Comments Off on You should be interested in learning about our new affiliate in India

You should be interested in learning about our new affiliate in India

Perfect Relations has been at the forefront of the public relations and public affairs arena in the South Asian markets for almost two decades. Widely regarded as the pioneer of public relations in India, Perfect Relations has championed industry growth, developed new markets, created new service benchmarks and introduced innovative services and practices that meet the ever- changing client needs in South Asia. Perfect Relations…

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10

Dec
2010
Comments Off on Public Relations Global Network (PRGN) Announces Addition of Two New Agencies

Public Relations Global Network (PRGN) Announces Addition of Two New Agencies

By: Edward M. Stevens, APR President – Stevens Strategic Communications New member agencies added in India and Russia Stevens Strategic Communications is very excited about our membership in PRGN. As the Cleveland based member of Public Relations Global Network (PRGN) (www.prgn.com), the international network of leading independent public relations agencies, we were very pleased to learn about the addition of two new PRGN members in…

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11

Aug
2010
Comments Off on Going Organic

Going Organic

“Going organic” has become important for many people’s diets in recent years. But going organic in the internet world is becoming more important than ever when it comes to winning the search engine battle. The internet is quickly replacing phone books and directories when we are looking to find information on a company or product. It is important that your web site can be easily…

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11

Aug
2010
Comments Off on Blogging Effectively for Business Part 1

Blogging Effectively for Business Part 1

Do you know what it takes to get found in today’s world of social media? Setting up and maintaining a blog is one way to engage your customers and prospects without an overt selling message. According to E-Marketer, by 2013, 58% of the U.S. Internet population (128 million people) will be reading blogs regularly while 17% (38 million) will have their own blogs. Getting people…

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11

Aug
2010
Comments Off on Blogging Effectively for Business Part 2

Blogging Effectively for Business Part 2

Why are many companies, especially those among the Fortune 500, blogging today? Creating a blog gives you the ability to ‘humanize’ your company and interact with your customers and prospects. Adopting a blogging strategy may seem counter culture to some companies, where communications is tightly controlled. However, openness, sharing ideas and welcoming feedback is gradually becoming a successful communications format with corporate America. Just getting…

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11

Aug
2010
Comments Off on Online Crisis Management

Online Crisis Management

How do you use your web site newsroom to handle a major crisis? As part of your crisis communication planning, you must acknowledge that one day someone may use the internet to create a problem for your company or organization. Often, a small problem can escalate into a PR nightmare if your organization looks weak or bullheaded in response to the “crisis.” Your junior staff…

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11

Aug
2010
Comments Off on Stevens Baron Receives “Best of Show” At Seventh Annual PRSA Cleveland Rocks Award Luncheon

Stevens Baron Receives “Best of Show” At Seventh Annual PRSA Cleveland Rocks Award Luncheon

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the best in marketing and public relations on December 4, 2009 in downtown Cleveland. Stevens Baron Communications took home the coveted “Best of Show” award for its crisis communications campaign for King Nut Companies. The firm also received three other awards for Marketing Public Relations, Community Relations and Crisis Communications. “This is…

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11

Aug
2010
Comments Off on Why invest in an environmental marketing strategy?

Why invest in an environmental marketing strategy?

How much time and effort should be dedicated to developing an environmental strategy for your company? I would say just as much effort as in product, price, promotion, and distribution strategy. Here’s why: Whether you are in product or service marketing, your customers are defining the way your company is positioned in the marketplace. It’s no longer a competitive advantage to focus strictly on price,…

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