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25

Jul
2012
Comments Off on Vinyl LPs Pack More Punch than Digital Downloads

Vinyl LPs Pack More Punch than Digital Downloads

Digital downloads have certainly changed the way we listen to music, but not necessarily for the better.  While delivery and storage are simplified, tonal quality has been dramatically compromised. If you’ve ever listened to a vinyl LP on a high-quality turntable with an amplifier and set of speakers, you know what I’m talking about.  Vinyl can produce far deeper tones and a much more lush…

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18

Jul
2012
Comments Off on Social Media: Engagement is KEY!

Social Media: Engagement is KEY!

Using social media is an optimal way to communicate with the world. Posting to Facebook, Twitter, LinkedIn and YouTube can connect you with potential clients and customers. But, if you’re just posting a link, photo or video, you’re not using these platforms to their fullest potential. The key is engagement. Sure, social media can get you an initial following just by making regular posts about…

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11

Jul
2012
Comments Off on PR: There’s an App for That!

PR: There’s an App for That!

As a busy PR professional on the move, your job has to travel with you.  For many of us, our laptops often sit idle while our smart phones and tablets never seem to get a break.  Public relations is all about staying connected, so having the right apps at your fingertips is key.  In our digital world, apps are invaluable tools for maintaining a presence,…

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4

Jul
2012
Comments Off on Celebrating 20 Years with the Public Relations Global Network

Celebrating 20 Years with the Public Relations Global Network

When I sat down to write this blog, I planned to focus on crisis communications. Then, it dawned on me that it would be much more appropriate to write about the 20th anniversary of the Public Relations Global Network (PRGN). Heck, I am a “founding father” who joined the network when it was called the Phoenix network back in 1992 when we split off from…

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3

Jul
2012
Comments Off on Crisis Communications: Are you Prepared?

Crisis Communications: Are you Prepared?

  I believe that Shaun O’Callaghan has it right when he defines a crisis in his book, “Turnaround Leadership.” To him it is when a key stakeholder changes his/her view on an important assumption they are making about your business; or when you as a business fail to deliver on one of your promises.” He adds that you know you have a crisis if it…

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29

Mar
2011
Comments Off on Truth in Advertising

Truth in Advertising

PRSA TACTICS had a chart that caught my eye. It covered just how honest our advertising is these days. Only 19% believed advertising: all of the time (1%) or most of the time (18%). Doesn’t this underscore the value of editorial? In today’s shrinking news hole, agencies and their clients are still providing over 60% of what appears in the media that is not advertising….

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25

Mar
2011
Comments Off on Super Bowl Reflections

Super Bowl Reflections

I am still bothered by the Super Bowl spots that incorporated so much violence. Wendy’s, the Movie trailers, Pepsi max, Snickers…Then Chrysler’s “imported from Detroit” was so good!

23

Mar
2011
Comments Off on We are in this Together

We are in this Together

Did you ever hear of PurpleAmerica.us? It is an organization that grew out of Cleveland’s own Project Love. What it does is bring all us Americans together. Democrats and Republicans and even Independents and Libertarians–everyone. “We are in this together,” said Ken Lanci, one of the founders of the organization. “We need to start living ‘for the greater good of all and not for the…

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18

Mar
2011
Comments Off on NCAA Brackets

NCAA Brackets

The NCAA brackets are embracing our sports world. Who will wear the crown when the Final Four becomes One? The Wall Street Journal caused me to do a double take. I never even thought of #2 Seed Sand Diego State. Now what do I do? Enjoy the trip down the Road.

16

Mar
2011
Comments Off on Prayers for Japan

Prayers for Japan

We are all sorry to hear about Japan. Our affiliate in Japan tells me how bad it is. Having worked with utilities with nuclear power capability, I know how much we do every day to keep our communities safe. Nuclear power is still the best clean air solution for our growing electrical energy demand. Natural disasters and acts of God will always upend man’s best…

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