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Blog

25

Jul
2014

Press Releases Generate More Favorable Reviews Than Paid Advertising

A well-written press release generates far more impressions and favorable reviews than paid media (i.e. advertising). The most critical advantage public relations offers is “believability.” When your message appears as editorial (both online and offline), it carries with it the implied third-party endorsement of the publication’s editor. Think about. Which of the following carries more weight in your mind? Which is more credible? a. A…

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25

Jul
2014

Why Building Relationships with Editors is So Critical

Getting content (e.g. press releases, feature articles, case studies, etc.) placed in the media is highly dependent upon developing relationships with editors. If you can become a trusted source for quality content, editors will actually seek you out for editorial. Over the past two decades Stevens Strategic Communications (SSC) has been fortunate to develop key editorial contacts all over the globe. Below are some of…

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25

Jul
2014

Breaking News: Ed Stevens, APR+M Assumes Three Industry Leadership Roles

Ed Stevens, APR +M, has just been named President-Elect of the Public Relations Global Network (PRGN), the fourth largest group of independent PR firms in the world. He has served PRGN as Marketing Officer for the past four years. “I am honored to be selected by the people who have helped my clients grow their businesses both internationally and domestically. We have some of the…

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27

May
2014

Fixing Data Breach PR- Guest Post by David Fuscus of Xenophon Strategies, Washington, DC

“Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”. The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the massive amount of customer information stolen from Target during the busy Christmas shopping season. Target’s initial handling…

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25

Nov
2013

Accessorizing a laptop computer for your desk

How many of us sit hunched over a laptop computer’s small screen and tiny keyboard all day long? Then we wonder where those aches in our shoulders and cramps in our hands come from at the end of the day. Laptops have become ubiquitous in businesses, but they aren’t the most comfortable to use for extended periods of time. When used on top of desks,…

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20

Nov
2013
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Teaching Old Dogs: Keeping Your Computer Files Organized

A recent Web story about the letters assigned to computer drives made us feel like old dogs. Some of us remember that day at work when a computer was plopped on our desk and we were told to start using it. Training, what training? Everything was learn-as-you-go and a bunch of Post-it notes stuck on the desktop monitor to remember it all. With another Post-it…

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13

Nov
2013
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How to Write a Press Release

When done right, a press release can bring you a great deal of attention, hundreds (if not thousands) of hits to your website and ultimately more sales and revenue. So what is a press release? In essence, a press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage….

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8

Nov
2013
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No Longer Your Typical Graphic Artist/Designer

It’s safe to say that since the advent of desktop computing, business has been changing at a rapid pace. Many jobs have molded and changed to adapt to the latest and greatest technologies available, or they have vanished altogether. Graphic Artists that have been in the industry for the past 20 years know this all too well. A typical Graphic Artist, Graphic Designer or Art…

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31

Oct
2013
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Media Training Helps You Overcome the Fear of Public Speaking

In most polls taken, fear of public speaking is rated the number one phobia. For the majority of us, standing up in front of a group to speak causes great anxiety. How many times have you witnessed someone melt down in front of the press? Reporters are shouting questions. Bright lights from camera news crews may be blinding you. There might even be a heckler…

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16

Oct
2013
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Vine: The Six-Second Video Challenge

Vine is a mobile application owned by Twitter that allows its users to create and post short videos that are a maximum of six-seconds long. Vine is not even a year old and, according to theverge.com, it already has more than 40 million registered users. Vine seems like it’s going to be the next big thing when it comes to social networks. Vine videos can…

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