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2

Nov
2016
Comments Off on Rambling Thoughts About Research

Rambling Thoughts About Research

I love research. If I could figure out how to build a business around it, I would. Studying numbers, trends and even answers to open-ended questions is key. When our research helps a client or organization in terms of reputation, sales or employees relations, I am excited. But research is costly. It takes time. Sometimes it doesn’t work because the sample is too small or…

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26

Jul
2016
Comments Off on Ed’s Reflection on the RNC

Ed’s Reflection on the RNC

I am very proud of my city and my state. After witnessing our first major sports championship in Cleveland after more than 50 years, we have witnessed another event of extraordinary magnitude. It’s the Republican National Convention. With the sadness of police ambushes in Dallas, Baton Rouge and elsewhere in our minds, the song of Blue Lives matter broke through along with demonstrations of love…

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11

Jul
2016
Comments Off on Using Mobile to Dominate the B2B Category

Using Mobile to Dominate the B2B Category

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t a trend that applies solely to B2C companies. Your B2B marketing plan is underperforming if integrating and creating content for…

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3

Dec
2015
Comments Off on The Certifications You Need to be a Digital Marketing Expert

The Certifications You Need to be a Digital Marketing Expert

Jennie Ford Stevens Strategic Communications (SSC) is thankful to have hard-working and results-driven employees. When it comes to working in the digital age, continued education is even more critical. We encourage our employees to embrace opportunities that enhance their talents and deepen their skills. One of the most educated and driven women on our team is our Director of Digital Marketing, Jennie Ford. Since joining…

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3

Dec
2015
Comments Off on Inbound Marketing Video Tips

Inbound Marketing Video Tips

Inbound marketing is an effective way to connect with potential customers and strategically deliver information. One of the most successful tools is video. According to a recent Hub Spot article, the amount of videos posted to Facebook has grown 75% over the last year. On Twitter, visuals also produce 18% more clicks, 89% more favorites and 150% more retweets. Although you can’t deny the potential…

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31

Jul
2015
Comments Off on Five Reasons to Create a Social Media Editorial Calendar

Five Reasons to Create a Social Media Editorial Calendar

It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy. 1. Organization With all of the content available online, it…

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18

Jun
2015
Comments Off on Four ways to Connect with your Social Media Followers Offline

Four ways to Connect with your Social Media Followers Offline

Social media management can be time consuming and expensive. For many the real value isn’t something they can clearly see. If your goal is to turn likes into more bricks and mortar customers, or you want to get a sense of a return on your investment, consider these ideas. 1. Exclusive Offers: Typically, your social media followers are already customers. However, they may have not…

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3

Nov
2014
Comments Off on Mayor Tom Menino: A Castle Tribute

Mayor Tom Menino: A Castle Tribute

Guest Blog By: Sandy Lish | @slishcastle Everyone in our office stopped what they were doing when we heard about the passing of our beloved former Mayor Tom Menino. Although it was not a surprise—it had been announced a week ago that he was discontinuing his cancer treatments and was in hospice care—it still felt like a punch to the gut. For some of our younger team,…

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22

Sep
2014
Comments Off on PR Insider: PR is the new SEO

PR Insider: PR is the new SEO

Guest Blog by: Uwe Schmidt, president of the Public Relations Global Network (PRGN) While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that’s – alas, dear techies! – first and foremost no technological approach. It’s an opportunity for PR professionals (who develop key…

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11

Aug
2014
Comments Off on Press Releases Generate More Favorable Reviews Than Paid Advertising

Press Releases Generate More Favorable Reviews Than Paid Advertising

A well-written press release generates far more impressions and favorable reviews than paid media (i.e. advertising). The most critical advantage public relations offers is “believability.” When your message appears as editorial (both online and offline), it carries with it the implied third-party endorsement of the publication’s editor. Think about. Which of the following carries more weight in your mind? Which is more credible? a. A…

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