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27

May
2014
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Fixing Data Breach PR- Guest Post by David Fuscus of Xenophon Strategies, Washington, DC

“Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”. The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the massive amount of customer information stolen from Target during the busy Christmas shopping season. Target’s initial handling…

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25

Nov
2013
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Accessorizing a laptop computer for your desk

How many of us sit hunched over a laptop computer’s small screen and tiny keyboard all day long? Then we wonder where those aches in our shoulders and cramps in our hands come from at the end of the day. Laptops have become ubiquitous in businesses, but they aren’t the most comfortable to use for extended periods of time. When used on top of desks,…

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20

Nov
2013
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Teaching Old Dogs: Keeping Your Computer Files Organized

A recent Web story about the letters assigned to computer drives made us feel like old dogs. Some of us remember that day at work when a computer was plopped on our desk and we were told to start using it. Training, what training? Everything was learn-as-you-go and a bunch of Post-it notes stuck on the desktop monitor to remember it all. With another Post-it…

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13

Nov
2013
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How to Write a Press Release

When done right, a press release can bring you a great deal of attention, hundreds (if not thousands) of hits to your website and ultimately more sales and revenue. So what is a press release? In essence, a press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage….

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8

Nov
2013
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No Longer Your Typical Graphic Artist/Designer

It’s safe to say that since the advent of desktop computing, business has been changing at a rapid pace. Many jobs have molded and changed to adapt to the latest and greatest technologies available, or they have vanished altogether. Graphic Artists that have been in the industry for the past 20 years know this all too well. A typical Graphic Artist, Graphic Designer or Art…

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31

Oct
2013
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Media Training Helps You Overcome the Fear of Public Speaking

In most polls taken, fear of public speaking is rated the number one phobia. For the majority of us, standing up in front of a group to speak causes great anxiety. How many times have you witnessed someone melt down in front of the press? Reporters are shouting questions. Bright lights from camera news crews may be blinding you. There might even be a heckler…

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16

Oct
2013
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Vine: The Six-Second Video Challenge

Vine is a mobile application owned by Twitter that allows its users to create and post short videos that are a maximum of six-seconds long. Vine is not even a year old and, according to theverge.com, it already has more than 40 million registered users. Vine seems like it’s going to be the next big thing when it comes to social networks. Vine videos can…

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16

Oct
2013
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Facebook Ads: A Tool to Get More Likes

One thing some of our SSC team members learned during a social media seminar at the Erie Club was this: “The likes don’t come in as fast without Facebook Ads!” Facebook Ads are a great way to get out the rut your page has reached with its number of likes. These ads will help your page reach more Facebook users. Facebook ads have several other…

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9

Oct
2013
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Stop the Dumbing Down of Taking Pictures

It seems everywhere you look these days someone is snapping a photo. It could be at the playground with a picture of children on the swings, or in a restaurant with a photo of a just-served meal, or at the beach at the end of the day to catch the sunset. Then we post them online to share with our family and friends. Having a…

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2

Oct
2013
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Keeping Clients Happy

Relationship.  Relationship. Relationship. In the public relations world, it’s not location, but relationship that counts at almost everything you do.  And, if you are part of a public relations agency, it starts with client satisfaction.  Without great clients and your relationships with them, you cannot be successful. At Stevens Strategic, our team has served many of our clients for more than 20 years, even over…

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