Archive for March, 2011
Truth in Advertising
PRSA TACTICS had a chart that caught my eye. It covered just how honest our advertising is these days. Only 19% believed advertising: all of the time (1%) or most of the time (18%). Doesn’t this underscore the value of editorial? In today’s shrinking news hole, agencies and their clients are still providing over 60% [...]
Super Bowl Reflections
I am still bothered by the Super Bowl spots that incorporated so much violence. Wendy’s, the Movie trailers, Pepsi max, Snickers…Then Chrysler’s “imported from Detroit” was so good!
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We are in this Together
Did you ever hear of PurpleAmerica.us? It is an organization that grew out of Cleveland’s own Project Love. What it does is bring all us Americans together. Democrats and Republicans and even Independents and Libertarians–everyone. “We are in this together,” said Ken Lanci, one of the founders of the organization. “We need to start living [...]
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NCAA Brackets
The NCAA brackets are embracing our sports world. Who will wear the crown when the Final Four becomes One? The Wall Street Journal caused me to do a double take. I never even thought of #2 Seed Sand Diego State. Now what do I do? Enjoy the trip down the Road.
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