efocus-blog

Archive for March, 2011

Truth in Advertising

Posted by The SSC Team

PRSA TACTICS had a chart that caught my eye. It covered just how honest our advertising is these days. Only 19% believed advertising: all of the time (1%) or most of the time (18%). Doesn’t this underscore the value of editorial? In today’s shrinking news hole, agencies and their clients are still providing over 60%…

Super Bowl Reflections

Posted by The SSC Team

I am still bothered by the Super Bowl spots that incorporated so much violence. Wendy’s, the Movie trailers, Pepsi max, Snickers…Then Chrysler’s “imported from Detroit” was so good!

We are in this Together

Posted by The SSC Team

Did you ever hear of PurpleAmerica.us? It is an organization that grew out of Cleveland’s own Project Love. What it does is bring all us Americans together. Democrats and Republicans and even Independents and Libertarians–everyone. “We are in this together,” said Ken Lanci, one of the founders of the organization. “We need to start living…

NCAA Brackets

Posted by The SSC Team

The NCAA brackets are embracing our sports world. Who will wear the crown when the Final Four becomes One? The Wall Street Journal caused me to do a double take. I never even thought of #2 Seed Sand Diego State. Now what do I do? Enjoy the trip down the Road.

Prayers for Japan

Posted by The SSC Team

We are all sorry to hear about Japan. Our affiliate in Japan tells me how bad it is. Having worked with utilities with nuclear power capability, I know how much we do every day to keep our communities safe. Nuclear power is still the best clean air solution for our growing electrical energy demand. Natural…