efocus-blog

Archive for August, 2010

Going Organic

Posted by The SSC Team

“Going organic” has become important for many people’s diets in recent years. But going organic in the internet world is becoming more important than ever when it comes to winning the search engine battle. The internet is quickly replacing phone books and directories when we are looking to find information on a company or product….

Blogging Effectively for Business Part 1

Posted by The SSC Team

Do you know what it takes to get found in today’s world of social media? Setting up and maintaining a blog is one way to engage your customers and prospects without an overt selling message. According to E-Marketer, by 2013, 58% of the U.S. Internet population (128 million people) will be reading blogs regularly while…

Blogging Effectively for Business Part 2

Posted by The SSC Team

Why are many companies, especially those among the Fortune 500, blogging today? Creating a blog gives you the ability to ‘humanize’ your company and interact with your customers and prospects. Adopting a blogging strategy may seem counter culture to some companies, where communications is tightly controlled. However, openness, sharing ideas and welcoming feedback is gradually…

Online Crisis Management

Posted by The SSC Team

How do you use your web site newsroom to handle a major crisis? As part of your crisis communication planning, you must acknowledge that one day someone may use the internet to create a problem for your company or organization. Often, a small problem can escalate into a PR nightmare if your organization looks weak…

Stevens Baron Receives “Best of Show” At Seventh Annual PRSA Cleveland Rocks Award Luncheon

Posted by The SSC Team

The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the best in marketing and public relations on December 4, 2009 in downtown Cleveland. Stevens Baron Communications took home the coveted “Best of Show” award for its crisis communications campaign for King Nut Companies. The firm also received three other awards for…

Why invest in an environmental marketing strategy?

Posted by The SSC Team

How much time and effort should be dedicated to developing an environmental strategy for your company? I would say just as much effort as in product, price, promotion, and distribution strategy. Here’s why: Whether you are in product or service marketing, your customers are defining the way your company is positioned in the marketplace. It’s…

Green 2: Are you an environmental leader?

Posted by The SSC Team

The role of companies in restoring and maintaining the environment is changing dramatically. I found these questions from The Environmental Leader by Twyla Dell to be especially relevant in our business climate: Can companies become environmental leaders? Can you save money by becoming eco-efficient? Can you afford not to do your best by the earth?…

Green 3: Ohio ‘green’ jobs could hit 2.1M by 2030

Posted by The SSC Team

I came across a report showing that as many as 1 out of 4 workers in the U.S. will be working in the environmental, renewable energy or energy efficiency industries by 2030…and many of these jobs will be right here in Ohio. Under an advanced scenario, by 2030, the renewable energy (RE) sector could generate…

Public Relations practice

Posted by The SSC Team

This year a lot of the people that I talked to were interested in what we are doing in social media. There is plenty in the works. I can send any of you an overview of the kinds of things we are doing for a number of different kinds of clients. That is, if you…

Our International Network – The Public Relations Global Network is going digital with video!

Posted by The SSC Team

PGRN finally completed their video production from our Brazil meeting. Our videographer did a great job and actually got 3 videos out of the project. So, there is now a PRGN YouTube Channel! The videos include: a. Meet PRGN – this includes introductions from all the members who attended the Brazil meeting – quite fun…