“Going organic” has become important for many people’s diets in recent years. But going organic in the internet world is becoming more important than ever when it comes to winning the search engine battle. The internet is quickly replacing phone books and directories when we are looking to find information on a company or product….
Do you know what it takes to get found in today’s world of social media? Setting up and maintaining a blog is one way to engage your customers and prospects without an overt selling message. According to E-Marketer, by 2013, 58% of the U.S. Internet population (128 million people) will be reading blogs regularly while…
Why are many companies, especially those among the Fortune 500, blogging today? Creating a blog gives you the ability to ‘humanize’ your company and interact with your customers and prospects. Adopting a blogging strategy may seem counter culture to some companies, where communications is tightly controlled. However, openness, sharing ideas and welcoming feedback is gradually…
How do you use your web site newsroom to handle a major crisis? As part of your crisis communication planning, you must acknowledge that one day someone may use the internet to create a problem for your company or organization. Often, a small problem can escalate into a PR nightmare if your organization looks weak…
The Greater Cleveland Chapter of the Public Relations Society of America (PRSA) honored the best in marketing and public relations on December 4, 2009 in downtown Cleveland. Stevens Baron Communications took home the coveted “Best of Show” award for its crisis communications campaign for King Nut Companies. The firm also received three other awards for…
How much time and effort should be dedicated to developing an environmental strategy for your company? I would say just as much effort as in product, price, promotion, and distribution strategy. Here’s why: Whether you are in product or service marketing, your customers are defining the way your company is positioned in the marketplace. It’s…
The role of companies in restoring and maintaining the environment is changing dramatically. I found these questions from The Environmental Leader by Twyla Dell to be especially relevant in our business climate: Can companies become environmental leaders? Can you save money by becoming eco-efficient? Can you afford not to do your best by the earth?…
I came across a report showing that as many as 1 out of 4 workers in the U.S. will be working in the environmental, renewable energy or energy efficiency industries by 2030…and many of these jobs will be right here in Ohio. Under an advanced scenario, by 2030, the renewable energy (RE) sector could generate…
PGRN finally completed their video production from our Brazil meeting. Our videographer did a great job and actually got 3 videos out of the project. So, there is now a PRGN YouTube Channel! The videos include: a. Meet PRGN – this includes introductions from all the members who attended the Brazil meeting – quite fun…
